Donnie Williams

Chief Digital Officer at Horizon Media

Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices.

With the mindset that Digital is not a media channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary tools to gain a clear understanding of the connected consumer of today. In addition to overseeing Horizon’s entertainment, financial service, retail, and CPG digital strategy, he is helping to deliver media innovation, engagement and sales across all digital platforms. Horizon’s composition of clients includes GEICO, Capital One, History, Crown Imports and Jack In The Box, to name a few.

Donnie has been instrumental in the development of additional digital services at Horizon including social marketing, a full service mobile suite, and a creative media and content development practice. Under his leadership, the digital group has quadrupled in size and has expanded capabilities in the New York and Los Angeles offices.

Prior to Horizon, Donnie worked at Ignited Minds and Carat Fusion on Hyundai, Kia, and Activision.

Donnie graduated from the University of Wisconsin in 2000, is a rabid Badger football fan, and still concludes approximately 25% of his emails with the signature “On Wisconsin.”