David Cohen

President, North America at MAGNA

In his current role as Chief Investment Officer, David Cohen leads UM’s North America Media Management practice across all planning and buying functions. Within this team David oversees Portfolio Management, Integrated Investment, Decision Sciences and Digital Innovation. He also continues to lead our global digital community, driving thought leadership and innovation across the UM universe.

David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Media Officer in March 2012.

In 2012, David was named one of the “Adweek 50” most influential people in marketing as well as an Adweek “Media All-Star”. Additionally, under David’s leadership UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.

David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and remains its leader today. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).

David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as The Wall Street Journal and The New York Times.

- Events with David -