Dany Sfeir

President & CMO at Catapult1

Dany Sfeir is co-founder, president, and CMO of Catapult1, a “House of Brands” portfolio of direct-to-consumer and OEM product properties. An intuitive, passionate, and groundbreaking global C-level executive and business leader, Sfeir has a history of catapulting brands to multimillion-dollar plus revenue at all stages — from start-up, turnaround, or fast-growth consumer goods environments. He leverages marketing, operations, and business development acumen to elevate highly prominent brands and companies, including, Tempur Sealy/Tempur-Pedic Intl., NordicTrack, Select Comfort/The Sleep Number Bed, Jostens, and Nutrisystem, among others. Playing various roles in myriad of industry associations and an active council member for the Gerson Lehman Group, Sfeir has won numerous awards and kudos from his peers and is sought after as a speaker, seminar leader, panelist, and expert witness. Sfeir has an in-depth familiarity with social, digital, mobile, and web technologies, as well as DRTV, radio, print, direct mail, and catalog strategies and their impact on the customer’s journey roadmap. He is very well versed in multichannel/omnichannel marketing strategies in addition to mergers and acquisitions (M&A), IPO implementations, and related legalities and organizational processes. In addition to his role at Catapult1 and his ds&a consultancy practice, he currently enjoys a CMO role for TangoTab and serves in various board advisory roles for BedJets Inc., Carmex/Carma Labs LLC, and CannOrganics LLC, amongst others.

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