EVP, Content Partnerships & Co-Head of Turner Ignite at Turner Broadcasting
Dan Riess is executive vice president of content partnerships and co-head of Turner Ignite. Within this leadership position, Riess oversees creative, solution-based client ideation across Turner’s entertainment, news and kids brands, while closely aligning with sales, client and network strategy to strengthen opportunities and outcomes for marketers. He is based in New York and reports to Donna Speciale, president of Turner Ad Sales.
Formed in 2016, Turner Ignite is an insights-powered content and data solutions unit that powers the next generation of advertising capabilities. Since the team launched and with oversight of the content part of the group, Riess has been focused on developing new advertising environments and capabilities that power marketers with unique opportunities. From expanding branded content capabilities with the launch of Courageous, to social optimization tools like Launchpad or bringing the power of native advertising to television with Turner Native Plus, Riess and his team are passionate about producing meaningful campaigns with real results and reach.
Riess has held several key positions across Turner since joining in 1997. Prior to his current position, he was executive vice president of integrated marketing and branded content for Turner Ad Sales, a position he took on after overseeing Turner Entertainment Ad Sales as senior vice president of integrated marketing. Before Turner Ad Sales, he was vice president of marketing and ad solutions for the Turner New Products Group. From the early 2000s, Riess was director of TBS Inc. Strategic Planning, an in house corporate strategy team; and in the late 1990s, he held a critical role in the brand positioning development for TNT and CNN Headline News as the manager, then director, of the Turner Marketing Solutions Group – the industry’s first-ever, integrated marketing and sales group. Riess began his career in marketing at EMI Music/EMI Records.
Riess and his team have been honored with several industry recognitions, including a Cannes Lions for Turner Ignite and CNN’s “Human by Design” campaign with Square Enix, Digiday Publishing Awards’ “Best in Show” for the CONAN partnership with Universal Pictures’ Ride Along 2, and Adweek’s “Grand Arc Award” for the Great Big Story and Modelo branded content campaign in 2017. The Turner Ignite division was recognized by TV of Tomorrow with an award for “Achievements in Advanced Advertising” in 2016.
Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, SuperDeluxe, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional eSports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.