SVP, Head of Media & Integrated Marketing at Citi
Christine DiLandro is the SVP, Head of Media & Integrated Marketing for Citi within in their Global Consumer Marketing & Internet Office. Christine is responsible for media strategy and planning for brand and product advertising in support of Citi Cards, Citibank and Co-Brands across all channels. She led the integrated marketing partnership for Citi Bike and supported the media activation for the US Olympics sponsorship.
Christine began her career with Citibank in 2004 where she managed the advertising strategy and execution for the Retail Bank. In her role Christine oversaw National and Local advertising efforts, including creative, media planning and PR.
Prior to joining Citibank Christine had 15 years of Advertising Agency experience managing account relationships including connect@jwt, the digital arm of J. Walter Thompson, Agent16 and The Sawtooth Group. Christine has worked on a range of National Brands executing fully integrated marketing campaigns, with a strong emphasis on digital marketing.