Sr. Director, Brand Media at Arby's
Brian Pruitt is the Senior Director, Brand Media for Arby’s Restaurant Group, Inc., an Atlanta-based company that is the franchisor of the Arby’s restaurant system which operates and franchises nearly 3,400 restaurants worldwide. In this role, Brian is responsible for leading the media strategy and planning development/activation across all paid media channels for Arby’s National initiatives. Additionally, Brian leads the local integrated media strategy and direction for all company operated markets and serves as counsel to franchisee partners for media investment guidance.
Brian joined the Arby’s team back in 2010 after almost 15 years working mostly on the agency side, predominantly with McCann Worldgroup and Starcom Mediavest. Within these agency-based media planning roles, Brian’s focus was concentrated in the automotive, QSR, Retail and CPG sectors. This is Brian’s second tenure on the client side after a role at The Coca-Cola Company as Manager of Local Media based at their corporate headquarters, also in Atlanta. Brian is a graduate of the University of Georgia and lives in Atlanta with his wife and their two children.