Barbara Ross Miller
Head of Brand Activation at Sony Corporation of America
Barbara Ross Miller is currently Head of the Brand Activation at Sony Corporation of America. Barbara leads strategy across SCA’s owned digital channels, distribution of branded content, and integration of Sony products and services within aligned theatrical and television properties. She is also responsible for Sony Group’s new US brand showroom, opening this summer in New York.
Barbara has been with Sony for 20 years and has run the Direct Sales Organization for Sony Electronics, lead media planning, sponsorships, digital content management and marketing and has been focused on building brand loyalty and preference.
Barbara has more than 25 years of experience and is an established innovator. She has been awarded numerous Sony accolades and is listed both as a Top African-American Woman in Marketing and Advertising by Black Enterprise, 2009 and 2016, Most Influential and Powerful Woman of Diversity by the California Diversity Council and has been named Trailblazing Mother of the Year by Working Mother Magazine and Advertising Women of NY.