Head of Content Marketing & Media Platforms at General Mills
Audra Carson leads digital and content strategy for General Mills’ oldest brand and largest owned media platform – Betty Crocker. In this role, she is responsible for growing sales of GMI products by building digital relationships, distributing compelling brand (food) content, and delivering a world class consumer experience across multiple digital touch points.
A former advertising account executive, marketing communications leader (Honeywell) and brand manager (General Mills), Audra has degrees in Strategic Communications & Marketing from the University of Minnesota, and an MBA from Augsburg University. When she’s not working, she loves to test out new recipes from BettyCrocker.com and spend time with her husband and two children.