President at ID MEDIA
Fearless pioneer, digital entrepreneur, charity activist—these and much more describe Amy Armstrong’s career. She has been a key member of ID Media for thirteen years, since the agency was founded in 2002.
At 28, she was tapped to oversee ID Media’s budding Los Angeles office, a footprint that’s pulsing with new business and digital growth. Under Amy’s guidance, the agency has won numerous major accounts, including Anthem (formerly WellPoint), Intuit, Time Warner and Universal Technical Institute. Her extensive multimedia expertise spans categories such as telecommunications, healthcare, technology, education, beauty, e-commerce, and more.
Amy leverages a keen understanding of media’s synergies across different channels—including digital, TV, print, social, and emerging media—to create holistic solutions for clients. In collaboration with the agency’s analytics team, she was also responsible for developing and implementing new standards for media attribution, both online and offline.
In 2012, Amy was honored by the Los Angeles Business Journal as a “Women Making a Difference Executive of the Year” finalist. Under Amy’s leadership, ID Media’s Los Angeles office was also recognized as a 2012 “Best Place to Work” by the Los Angeles Business Journal.
A member of ID Media’s Executive Committee and a former IPG “Rising Star,” Amy began her career as an assistant media planner at Draft, where she was hired to help launch Bell Atlantic’s long-distance campaign. She held succeeding roles at the IPG agency, including associate media director and VP.
She is an active member of thinkLA, a West Coast-based media and marketing collaborative. In addition to raising funds and support for ID Media’s community mission (cancer), Amy is also an active fundraiser for stomach and esophageal cancer charities, including the DeGregorio Foundation.
A knowledgeable wine enthusiast and former marathoner, Amy is the mother of twin boys, with whom both hobbies come in handy.
- Events with Amy -
Feb 22 - 24, 2015