Director of Media & Communities, AARP Studios at AARP
Alejandra has lived and worked in the District of Columbia for nearly a decade. An Arizona transplant, she’s particularly picky about her Mexican food and still isn’t used to DC humidity.
Currently, she is the Director of Media & Communities at AARP Studios. Overseeing a team of nine, she is responsible for all social and video content strategy as well as paid social marketing efforts. She manages enterprise-wide social media initiatives, social business integration and identifies new communications platforms and business models to incubate for the organization.
Alejandra is a frequent speaker, panelist and guest lecturer on social communications and marketing. She has spoken nationally and locally at conferences and universities such as: The George Washington University, American University, Georgetown University, Nonprofit Technology Conference, Social Media Week, Social Media Clubs, Bulldog Reporter, ICSC: Mobile, Social, Local and more.
Prior to her current role, Alejandra was the managing editor of AARP’s blog. She grew the blog from one contributor, one post a day and 100 page views a week to more than 40 contributors, up to seven pieces of original content a day and 5.6 million page views in 2012 alone. Content on the blog spanned an array of topics from travel and money-saving tips to Social Security and Medicare policy. In her role, she has trained more than 100 individuals on blogging and content strategy.
Before managing the AARP Blog, Alejandra was a member of the AARP Media Relations team. Managing the financial security portfolio, she fostered relationships with national print and TV outlets placing AARP spokespeople in The New York Times, Wall Street Journal, Financial Times, CNN, MSNBC and Fox News.
Beginning her career at a crisis and litigation communications agency in Washington, D.C., Alejandra oversaw media monitoring, media outreach and managed client relationships in a fast-paced, high-stakes environment.
She earned her Masters of Science in public relations at Boston University and her Bachelor of Arts in Mexican American Studies at the University of Arizona.
Alejandra is also an accomplished blogger and food writer who has spent more than three years covering the DC dining scene for sites such as Borderstan, Food Network’s City Eats and her own blog at Frijolita.com.
- Events with Alejandra -
Feb 22 - 24, 2015