SVP, Media at DigitasLBi
Adam Shlachter is Senior Vice President, Media at Digitas New York. In this role, Shlachter leads media for the American Express Global Advertising & Brand Management team, serves as the New York Media Capability Lead, and in addition leads digital video media work across North America.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Adage, The Wall Street Journal and Digiday, and he is a frequent speaker at conferences and industry events.
Shlachter joined Digitas from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key US clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
He received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
- Events with Adam -
Nov 21, 2013