Vice President, Sales Development & Marketing at ABC Television
Adam Gerber is Vice President of Sales Development and Marketing for the ABC Television Network. He leads a team supporting the ABC sales organization, focused on reinforcing the network’s quality-audience positioning and promoting advertising solutions for marketers across all ABC platforms.
Gerber was formerly with Quantcast, where he was Chief Marketing Officer and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as Vice President, Advertising Product & Strategy, for Boston based Brightcove, Inc. (2005-2007), Senior Vice President, Director of Innovation & Strategy for Mediavest Worldwide (2003-2005) and as Senior Partner/Director Media Strategy for The Digital Edge (1999-2003).
He held previous positions at various New York-based full-service agencies, and began his career in 1990 as a paralegal at Sidley & Austin in Washington, D.C.
Gerber was named to Mediaweek Media All-Star list in 2002 and the “Mediaweek 50” List in 2009. He also served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Manhattan.