Aaron Radin

SVP, Partnerships & Portfolio Products at NBCUniversal

Aaron Radin serves as Senior Vice President, Partnerships & Portfolio Products, NBCUniversal. In this position, Radin plays a leading role in NBCUniversal’s efforts to develop scalable ad products across the company’s portfolio, on platforms including web, mobile, second screen business, interactive TV and Video On Demand. He focuses on social media, programmatic and data-enabled advertising. Radin joined NBCUniversal in August 2013 and reports to Krishan Bhatia, Executive Vice President, Digital Strategy & Operations, NBCUniversal.

Prior to joining NBCUniversal, Radin served as a consultant developing revenue models and strategy to pitch new online video channel of major production company to agency holding companies, including media, branded content and co-promotion and licensing.

From 2009-2012, Radin founded Toura—creating the leading technology platform for the efficient and cost-effective distribution of content to any smartphone or tablet device. As CEO and Co-Founder, Radin managed all business activity for Toura, raiding $3.8 million in angel funding. Radin sold Toura in November 2012.

In 2009, Radin served as General Manager for Radio One and helped overhaul the digital business for Radio One. As General Manager, Radin lead the strategic re-launch of 53 radio stations in 15 markets, effectively increasing revenue run rate by 300%. From 2004-2008, Radin held multiple posts at CBS Television Stations Digital Media Group, culminating in his appointment to Senior Vice President, Ad Sales and Business Development. During his time at CBS Television Stations, Radin transformed digital revenue from zero to $35 million annual goals and increased traffic by over %600. Radin was Vice President, Business Development and Ad Sales Strategy at Goldpocket Interactive from 2001-2004.

From 1999-2001, Radin served as Senior Manager of Integrated Sales at Walt Disney Internet Group and was responsible for sales for products, including Enhanced TV, ABCNews.com and ABC.com. Prior to Disney, Radin was Financial Account Manager, Direct-to-Home at Showtime Networks, Inc. Radin began his career at NBA Proprieties, Inc.

Radin earned his BA in English from New York University and holds a MBA in Business Administration, Finance and Marketing from Columbia Business School.

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