Tim Vanderhook


As the President and CEO of Viant, a Time Inc. company, Tim sets and drives the overall direction and business strategy for the company and each of its brands.

In 1999, Tim, along with brothers Chris and Russ identified the high growth potential of digital advertising, and in the early stages of Internet advertising founded the interactive advertising platform Specific Media. The company grew to become one the largest online ad networks, and raised more than $130 million in funding. Tim’s vision spawned the development of behavioral targeting technology, which led to groundbreaking interest-based digital advertising practices that would become an industry standard. In this time, Tim led the company’s evolution from a small family business to an industry-leading multinational corporation that pioneered people-based advertising – targeting registered users, as opposed to anonymous cookies – with the acquisition of MySpace for $35 million in 2011.

January 2015 marked the launched the Viant Advertising CloudTM, a comprehensive suite of people-based advertising technology available on-demand, in the cloud. In March 2016, Viant was acquired by Time Inc., which has accelerated the company’s ability to offer advanced media, targeting and measurement solutions on all devices and across channels (TV, print and digital) against premium content.

- Events with Tim -

Adapt Summit Scottsdale

Feb 22 - 24, 2015