At Group M, Michael Bologna is helping clients navigate the rapidly evolving multi-screen environment. In this presentation, Michael talks about TV and, as much as people in the industry like to “crap on it,” he focuses on the advances that have been made in the past year and the opportunities that new technology is providing TV advertisers. Michael takes the viewer through case studies that demonstrate just how much data is available to today’s TV buyers and how to use it to their advantage. Very insightful presentation by one of the most “tuned-in” agency execs in the multi-screen industry.
Michael Bologna, Director, Emerging Communications — GroupM