MEC & QSR Tests Sales Impact on Social vs. TV Spends
The WPP-owned MEC Media Network is the fifth largest in the world generating over $20 billion in global billings. Noah Mallin is charged with helping MEC clients test and transition into the dynamic world of social media. In this interview, Noah describes the abrupt changes happening in the media environment, driven by the surge of social video. In fact, he cites a QSR (quick service restaurant) client who tested social video against TV investment and measured immediate sales impact. Check out this video for the result of that test and more insights on MEC’s approach to social video.