Interview with Noah Mallin, Head of Social at MEC

Posted 2 months ago by John Bohan

In this interview, Noah Mallin, Head of Social at MEC, explores the importance of data for mobile, the human element of Artificial Intelligence and the use of Virtual Reality for on-site activations. When it comes to influencer marketing, Mallin discusses the importance and impact that true influencers can make and where to draw the line when using social celebrities.