How to Attract an Audience for Your Brand’s Content – Videonomics Monarch Beach Summit 2013

Posted 4 years ago by Jeremy Walker

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Your brand is investing more and more in video content creation…but how do you attract a sizable audience of your key demographics?

Enter our experts, who will help you identify an optimal distribution/content marketing strategy. During this session they’ll share how brands are using video to successfully build audiences including, syndication partnerships, using paid, and social media while harnessing existing audiences and your strongest brand loyalists.

Moderator:
John McCarus, SVP, Group Director of Brand Content — DigitasLBi

Panel:
Chris Bruss, VP of Branded Entertainment — Funny or Die
Rob Ciampa, EVP of Marketing — Pixability
Elizabeth Lin, Senior Marketing Manager, US Consumer Marketing — Intel Corporation
Chester See, YouTube Personalty