Last week a collection of the industry’s leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide-ranging discussion, these executives tackled everything from content creation to emerging platforms, cutting-edge tools to new influencer partnerships. John Bohan, Founder and CEO of Socialtyze, was on hand to interview these thought leaders in a 6 part series that Videonomics is proud to present. Enjoy the first two installments below, and look for the rest over the next two weeks.
How Influencers Will Continue To Grow On Platforms That Don’t Even Exist Yet
Shannon Pruitt, President at The Story Lab NA, talks about what influencer marketing will look like over the course of the next two years and how influencers will continue to grow on platforms that don’t even exist yet. She shares her views on how brands can adopt new audiences while driving sales and tracking ROI.
Everything Comes Down To Three Tenets: Time, Money And People
Lily Knowles, VP of Marketing at Vizio talks about the change of content creation and consumption over the past few years. She explains that everything comes down to three tenants: time, money and people. By using social listening, brands are able to monitor and understand fan sentiment and prioritize which trending topics to tackle. Through utilizing genuine fans, you are able to find the crossover between an influencer’s fans and a brand’s fans, giving the shoppers and fans what they want. You need to keep it simple, don’t over think it.