Fireside Chat: Making Smart Video Investments – Videonomics Monarch Beach Summit 2013

Posted 5 years ago by Jeremy Walker

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As consumer-viewing habits blur across screens the media buying and selling marketplace is being put through an uncomfortable evolution. Epic industry questions borne from this shift are seemingly endless: a move to big data and real time attribution modeling from media mix planning, agency and brand organizational structures shifting, agency business models turned on their head, reach and scale vs targeting, and on and on…
Marianne has lived both sides of the media universe as head of NBC sales and now Chief Investment Officer for Horizon. How does she see these forces playing out as she represents her client’s budgets and generates new revenue for her agency?

Marianne Gambelli, Chief Investment Officer — Horizon Media
Donnie Williams, Chief Digital Officer — Horizon Media