Videonomics Summit

Nov 4 - 6, 2018 / Terranea Resort

The Return of 'The Big Idea'

Stop thinking placements and attribution, start thinking impact and effectiveness for your brand

The rise of digital tools has brought a wealth of new abilities, however, their appearance made many a marketing plan lose sight of the ultimate goal: the power of the brand. While ad-tech is vital to the success of your marketing plan the vast majority of brand value (and ad performance) over time has been created through expenditures supporting ideas. ‘The most interesting man in the world’ did not rely on programmatic. ‘Just do it’ was not built around micro targeting. We can argue last click attribution; no one can argue the power of these brand messages and the staying power they had for future campaigns.

Great ideas build the resources that we can apply new technology and tactics against. This is the return to the big idea, our focus for this year’s Videonomics Summit.

Questions we’ll be addressing:

  • All players need to be in lock-step to execute on a truly big idea. . .how do you get buy-in from your c-suite? Your team? Your agency partners?
  • How do you create an environment where anyone can create the next big idea? Does media & creative agency compensation need to change to encourage ideation?
  • What’s the right mix of media and creative budget? Digital and TV? Scale and Innovation?
  • From ideation through distribution, how are brand marketers leveraging partners to reach scale and connect with their consumer?
  • How do you quantify a big idea? What are the measurements of success?

VMA Media has created the only industry forum that brings together marketing leaders responsible for both TV and digital to address today’s most pressing marketing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.

Beyond great content at a killer venue, what we’re really known for are the group wide discussions and memorable networking opportunities. You’ll walk away with actionable strategies and the relationships you need to bring them to fruition.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at Chelsea@vmamedia.com

 

What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

      Drew Lewis, Head of Content, RedBear Films

 

“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

      Michael Law, EVP, Managing Director, US Media Investment at Dentsu Aegis Network

 

“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

      Tom Williams, VP, Portfolio Management, UM Worldwide

- The Venue -

- Past Brands & Agencies -

Get Invited

4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

4:00 pm - 4:45 pm

Case Studies & Research Presentations

4:45 pm - 5:45 pm

Group Wide Conversation: Getting Big Ideas Through Your Company

5:50 pm - 6:30 pm

Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies.

6:30 pm - 7:00 pm

Cocktail Reception

After an afternoon full of sessions, grab a drink with your brand and agency peers before heading to the welcome reception & dinner.

7:00 pm - 9:30 pm

Welcome Reception and Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but you'll also take networking to a whole new level. . .it's time to sweatwork!

8:00 am - 9:15 am

Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:15 am - 10:00 am

Coffee Break

10:00 am - 12:15 pm

General Session

12:15 pm - 12:25 pm

Transition Break

12:25 pm - 1:30 pm

Brand & Agency Only Sponsor Presentations and Lunch

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:30 pm

Seller Lunch

1:30 pm - 1:40 pm

Transition Break

1:40 pm - 2:10 pm

Deep Dives

2:10 pm - 2:15 pm

Transition Break

2:15 pm - 3:30 pm

Roundtables @ the Summit

2:15 pm - 3:30 pm

Roundtable A: Assessing the Value of Out of Home Video. It’s Everywhere. . .Even on the Radio?

From podcasts (they can be video too) to your health club to the local bar, video is running everywhere. As a marketer it’s great to have options. But as a marketer how on earth do you evaluate a download vs the show you watch on the treadmill? Or GasTV vs a billboard? In this session we’ll discuss how marketers are assessing these opportunities both in relation to The Big Idea as well as comparing media apples and oranges.

2:15 pm - 3:30 pm

Roundtable B: Getting Big Ideas Through Big Companies

2:15 pm - 3:30 pm

Roundtable C

3:30 pm - 5:30 pm

Recreation

6:00 pm - 7:30 pm

Cocktail Reception

7:30 pm - 9:30 pm

Dinner

7:00 am - 8:00 am

Morning “Sweatworking” Activity

Join your peers for an all levels morning workout. You'll not only get the heart pumping, but you'll take networking to a whole new level. . .it's time to sweatwork!

8:00 am - 9:00 am

Breakfast

9:00 am - 9:30 am

Coffee Break

9:30 am - 11:20 am

General Session

11:20 am - 11:30 am

Transition Break

11:30 am - 12:30 pm

Brand & Agency Only Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:30 am - 12:30 pm

Seller Roundtable @ the Summit

12:30 pm - 1:30 pm

Lunch

1:30 pm - 3:30 pm

General Session

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Terranea Resort

100 Terranea Way
Rancho Palos Verdes, California
United States

Our Way of Life

Terranea (terra-NAY-a) is a land unto itself. When you step onto our 102-acre private peninsula paradise, it's like stepping into a whole new world - minutes from the bustle of Los Angeles. On three sides, you're surrounded by the tranquil waves of the Pacific and across the channel is Catalina Island. The coastal setting of Terranea embraces its Mediterranean heritage and incorporates it into its architecture. From the resort lobby and outdoor gardens to private terraces and inviting courtyards with outdoor fireplaces, our carefully tended southern California family resort continues to evolve naturally over time.

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