Videonomics Summit

Nov 5 - 7, 2017 / The Ritz-Carlton, Laguna Niguel

THE NEW AGE OF VIDEO MARKETING: BALANCING YOUR TV AND DIGITAL INVESTMENTS

Before you can determine where to invest your time, money, and resources, you need to understand what your consumers are watching and where they are watching it.

With TV and digital teams still struggling to work together toward their brand objective, VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.

Beyond great content at a killer venue, what we’re really known for are the group wide discussions and memorable networking opportunities. You’ll walk away with actionable strategies and the relationships you need to bring them to fruition.

This year’s Videonomics summit will focus on two key themes – Content & Scale:

  • Content: What type of content should your brand be creating? How should you be creating it? What’s going to resonate most with your audience? And what will ROI look like for your brand?
  • Scale: How should your brand be putting content into the world at mass? While the question of TV or digital doesn’t have a universal answer; we should be asking what scale means to your specific brand? This answer is significantly different for a large endemic brand than it is for a new digital first brand targeting a younger demographic. And most importantly, how should your brand be answering the questions above using data?

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

-       Drew Lewis, New Media Director at Wunderman

 

“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

-       Michael Law, EVP, Managing Director, Video Investments at Dentsu Aegis Network

 

“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

-       Tom Williams, SVP/Group Account Director at Initiative

- Speakers -

- The Venue -

- Past Brands & Agencies -

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4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

4:00 pm - 4:20 pm

Influencer Marketing Chat with Kerri Walsh Jennings

4:20 pm - 4:40 pm

ALEXA, WHAT’S THE FUTURE?

Brent Marcus provides an inspiring glimpse at an even-more-connected future. Powered by AI, seen through the lens of AR and connected through a web of IoT, brands will have more powerful ways to connect with consumers. As some brands already jockey for position, Brent highlights opportunities where competency today could help corner markets tomorrow.

5:50 pm - 6:30 pm

Sponsor Presentations

6:30 pm - 7:00 pm

Cocktail Reception

7:00 pm - 9:30 pm

Opening Reception & Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but you'll also take networking to a whole new level. . .it's time to sweatwork!

8:15 am - 9:30 am

Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:30 am - 10:00 am

Coffee Break

11:10 am - 11:30 am

Video Innovation is Stuck

From shorter ad units to new distribution channels, the mechanics of video are changing while the medium remains fixed. Causing us to lose out on its inherent advantages. If we can shift from creating attention-getting tactics to emotion-evoking experiences, we can start to challenge these outdated approaches. Ben Gaddis, President of T3, will share the three ways you can rethink video as an evolving medium with case studies and takeaways for today.

11:30 am - 12:05 pm

Marketing that Inspires, Entertains & Educates

Learn how Coca-Cola and Jack in the Box are building content experiences that entertain, engage, inspire and even make the world a better place. From building interactive games to celebrating local influencers to helping to replenish the Rio Grande, these two companies are rethinking what it means to be a marketer and to connect with today’s young consumers.

12:05 pm - 12:15 pm

5 IDEAS TO STEAL IN 10 MINUTES

Nick Childs returns bringing campaign ideas ripe for use in your next campaign. He sees creative opportunities across the video landscape. In this rapid fire session, Nick will share five creative ideas based on mobile, social, and platform trends that have taken place in the last few weeks. These are opportunities you can steal for your brand and execute on today!

12:15 pm - 12:25 pm

Transition Break

12:25 pm - 1:30 pm

Brand & Agency Only Lunch & Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:30 pm

Seller Lunch

1:30 pm - 1:40 pm

Transition Break

2:10 pm - 2:15 pm

Transition Break

2:15 pm - 3:30 pm

Roundtables @ The Summit

2:15 pm - 3:30 pm

Roundtable A: Putting Audience First in Media Decisions: A Return to the Art of Advertising

2:15 pm - 3:30 pm

Roundtable B: Diversifying how you make content

Create it, approve it, outsource it, partner on it, distribute it, measure it, do it again. The pressure to build content that is authentic to audiences and drives brand business results is a constant drum beat. In this discussion, we’ll explore what marketers are creating, how they are creating it, what works, what doesn’t and how they are leveraging all the resources at their disposal to put content into the world that moves the needle. 

2:15 pm - 3:30 pm

Roundtable C: How do brands and agencies deliver measurement in a cross-platform world when the tools and data just can’t keep up or deliver?

This is expected to be a lively panel discussion about the reality of cross-platform buying and measuring in today’s complex – and fragmented media environment. How do some of the best and brightest brands and agencies make informed data-drive decisions to get the best ROI possible on media investments; when there is a continuing gap in the cross-platform measurement tools and methods.

3:30 pm - 5:00 pm

Recreation

6:00 pm - 7:30 pm

Cocktail Reception

7:30 pm - 9:30 pm

Dinner

7:15 am - 8:15 am

Morning “Sweatworking” Activity

Join us for yoga with an unbeatable view. Meet at the fitness center at 7:15 where you'll grab a mat and the instructor will lead everyone to the gazebo for a 7:20 start.

8:00 am - 9:00 am

Breakfast

Following the morning sweatworking, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:00 am - 9:30 am

Coffee Break

9:35 am - 10:15 am

Fireside Chat: Inside Hallmark’s C-Suite

At Videonomics we often discuss the ins and outs of selling into the C-Suite...in this chat, we’re flipping the script. John Watson, Hallmark Retail’s President, drove the creation of 875 videos in four months for his brand. This includes short form, influencer video, and a lot of experimentation. John has been CEO of specialty golf retailer Edwin Watts Golf, President and CEO of Sunglass Hut and an EVP and COO at HSN (formerly Home Shopping Network) so he is no stranger to connecting video with driving consumer sales.

In this session, we’ll gain insight on how to pitch the C-Suite, why John believes in experimentation, and why learning is the key to success.

10:15 am - 10:35 am

Between the Screens: The Power of TV+FB Together

TV is still an important part of a media strategy today, but there are new challenges and opportunities as people’s viewing habits have changed with mobile. 94% of people keep their smartphone on hand when they watch TV and are moving fluidly between devices, just like they do all day. But in the race for comparability of media platforms, people have overlooked that we don't have a good way of understanding how different platforms should be measured together. In this session, Facebook will share how consumers are shifting their time and attention, and the opportunity it creates for advertisers to be more efficient and connect with their audiences across channels.

10:35 am - 11:20 am

What does mass marketing look like for brands in 2017

Two forms of marketing are competing in 2017: the mass marketer who is reliant on the audiences that only TV deliver - spreading wide nets to wide audiences, and the niche marketer who needs a more targeted message delivered to an even more targeted audience. While digital video grows and fights to become as efficient as TV, TV audiences (slowly) erode, and we have disparate platforms and formats; what's a marketer to do? In this discussion, we’ll hear from brands with different perspectives on what mass marketing means in 2017.

11:20 am - 11:30 am

Transition Break

11:30 am - 12:30 pm

Brand and Agency Only Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:30 am - 12:30 pm

Seller Session: Closed Door Working Group

Back by popular demand…in this private roundtable session executives from media and tech will share work arounds for common issues faced in the marketplace. Participants will receive new approaches for dealing with clients, free therapy, and cathartic release.

12:30 pm - 1:30 pm

Lunch

Join fellow attendees for one more afternoon of California coastal views before heading back to reality.

1:30 pm - 1:50 pm

A Dell EMC Case Study: Midsize Business – Outsized Results

For many years, companies have been using branded content to try to connect with their customers. But often, especially in the business-to-business space, that content is written more for the author than the audience. Dell EMC utilized research, strategic partnerships, and an empathetic tone to develop content specifically tailored for the Midsize Business marketplace; a market that goes largely underserved in Canada. We didn’t develop a content strategy for Dell – we created a content strategy for Medium Business leaders, and positioned Dell EMC organically within the stories. The results were staggering and are currently in consideration for an Effie. By truly listening to our customers and creating content tailored to their needs, we converted more than 10% of the available MB marketplace in Canada into transacting Dell EMC customers.

1:50 pm - 2:10 pm

Nobody knows anything and that’s a good thing

Are any brands truly adapting as quickly as audiences are changing? The answer is likely no and most of us get in our own way of fixing that. It is very easy to get caught up in decades of norms. There is so much “I know” when we need more “what if?” It is time to blow up the ratios of working and non-working dollars and poke holes in the “facts” on which we have been relying. A suitcase of creative assets may now be more valuable than a blockbuster commercial. In this session, Chris Hiland will provide practical steps on how to not just accept change but also how to adapt brand thinking without getting trapped in the outdated assumptions that are holding your organization back.

2:10 pm - 2:30 pm

Creative vs. Media POV: Can storytelling survive the 6-second ad?

With the advent and interest in 6-second video ads, it’s a tug-of-war between creative and media. Media lives to get content to the right people at the right place and the right time. While are creatives are driven to tell stories to create emotional connections and build brands. Where is the meeting of the minds?

During this point counterpoint, two leaders from each side of the debate will discuss audiences’ appetite for content — such as millennials’ tolerance 30-second ads, the short sightedness of 6-second ads and what’s at stake for brands.

2:30 pm - 3:00 pm

Brand Case Study

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The Ritz-Carlton, Laguna Niguel

One Ritz-Carlton Drive
Dana Point, CA 92629

Like Warm & Sunny?

Perched atop a seaside bluff with panoramic views of the Pacific Ocean and miles of sandy beach, The Ritz-Carlton, Laguna Niguel continues to redefine guest experiences by creating distinctive, unforgettable and epic memories. With a reimagined personality and playful approach to California luxury, the resort captivates guests from the moment of arrival with its awe inspiring location. Located halfway between Los Angeles and San Diego along the coast of Dana Point, guests discover a surf-side retreat that awakens the senses with its unique beachfront setting and remarkable service heritage.

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