Videonomics Summit

Nov 5 - 7, 2017 / The Ritz-Carlton, Laguna Niguel

THE NEW AGE OF VIDEO MARKETING: BALANCING YOUR TV AND DIGITAL INVESTMENTS

Before you can determine where to invest your time, money, and resources, you need to understand what your consumers are watching and where they are watching it.

With TV and digital teams still struggling to work together toward their brand objective, VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.

 

Topics covered at the Videonomics Summit include:

  • Brand storytelling
  • Balancing TV & digital spend
  • Programmatic buying & automation
  • Messaging consumers where they spend their time (snapchat, apps, mobile, etc)
  • Measurement/ROI
  • Addressable and multi-screen advertising
  • Social & mobile video strategy
  • Content creation

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

-       Drew Lewis, New Media Director at Wunderman

 

“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

-       Michael Law, EVP, Managing Director, Video Investments at Dentsu Aegis Network

 

“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

-       Tom Williams, SVP/Group Account Director at Initiative

- The Venue -

- Past Brands & Agencies -

Get Invited

4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

6:30 pm - 7:00 pm

Cocktail Reception

5:50 pm - 6:30 pm

Sponsor Presentations

7:00 pm - 9:30 pm

Opening Reception & Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but to take networking to a whole new level. . .it's time to sweatwork!

8:15 am - 9:30 am

Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:30 am - 10:00 am

Coffee Break

9:30 am - 1:30 pm

Video Interview Booth

We interview the top minds in marketing; stop by the booth to share your thoughts on the challenges and opportunities in a multi-screen world. Video interviews are shared across the VMA community.

10:00 am - 10:30 am

Co-Host Kick Off

10:30 am - 11:10 am

Fireside Chat: How Staples took a leap of faith on Branded Content

In this session we'll hear how Staples took a leap and created content audiences actually want. It all started by getting c-suite buy-in on a campaign featuring Lady Gaga which required the brand to loosen the reigns and leverage her voice (no pun intended), not just theirs. This was accomplished while keeping the campaign in line with set marketing goals and ROI.

11:10 am - 11:30 am

Connecting Sales Attribution to Content Marketing

12:05 pm - 12:15 pm

5 IDEAS TO STEAL IN 10 MINUTES

Nick Childs returns bringing campaign ideas ripe for use in your next campaign. He sees creative opportunities across the video landscape. In this rapid fire session, Nick will share five creative ideas based on mobile, social, and platform trends that have taken place in the last few weeks. These are opportunities you can steal for your brand and execute on today!

12:15 pm - 12:25 pm

Transition Break

12:25 pm - 1:30 pm

Brand & Agency Only Lunch & Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:30 pm

Seller Lunch

1:30 pm - 1:40 pm

Transition Break

2:10 pm - 2:15 pm

Transition Break

3:30 pm - 5:00 pm

Recreation

6:00 pm - 7:30 pm

Cocktail Reception

7:30 pm - 9:30 pm

Dinner

7:15 am - 8:15 am

Morning “Sweatworking” Activity

Join us for yoga with an unbeatable view. Meet at the fitness center at 7:15 where you'll grab a mat and the instructor will lead everyone to the gazebo for a 7:20 start.

8:00 am - 9:00 am

Breakfast

Following the morning sweatworking, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:00 am - 9:30 am

Coffee Break

9:30 am - 2:00 pm

Video Interview Booth

We interview the top minds in marketing; stop by the booth to share your thoughts on the challenges and opportunities in a multi-screen world. Video interviews are shared across the VMA community.

9:30 am - 9:35 am

Co-Host Opener

9:35 am - 10:15 am

Fireside Chat

10:15 am - 10:35 am

How Facebook can be more complimentary to your TV Buy

10:35 am - 11:20 am

What does mass marketing look like for brands in 2017

Two forms of marketing are competing in 2017: the mass marketer who is reliant on the audiences that only TV deliver - spreading wide nets to wide audiences, and the niche marketer who needs a more targeted message delivered to an even more targeted audience. While digital video grows and fights to become as efficient as TV, TV audiences (slowly) erode, and we have disparate platforms and formats; what's a marketer to do? In this discussion, we’ll hear from three brands with three perspectives on what mass marketing means in 2017.

11:20 am - 11:30 am

Transition Break

11:30 am - 12:30 pm

Brand and Agency Only Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:30 am - 12:30 pm

Seller Session

12:30 pm - 1:30 pm

Lunch

Join fellow attendees for one more afternoon of California coastal views before heading back to reality.

1:30 pm - 3:15 pm

General Session

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The Ritz-Carlton, Laguna Niguel

One Ritz-Carlton Drive
Dana Point, CA 92629

Like Warm & Sunny?

Perched atop a seaside bluff with panoramic views of the Pacific Ocean and miles of sandy beach, The Ritz-Carlton, Laguna Niguel continues to redefine guest experiences by creating distinctive, unforgettable and epic memories. With a reimagined personality and playful approach to California luxury, the resort captivates guests from the moment of arrival with its awe inspiring location. Located halfway between Los Angeles and San Diego along the coast of Dana Point, guests discover a surf-side retreat that awakens the senses with its unique beachfront setting and remarkable service heritage.

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