New York Roundtable

Nov 30, 2017 / 1:30pm - 7pm / Grand Hyatt New York

TV and Digital: Together at last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships and much more.

- Industry-Sourced Conversations -

Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

The Videonomics New York Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

 

 

What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Videonomics Roundtable series:

 

“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

-     Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision

 

“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

-     Scott Clark, VP, Head of Brand Partnerships at Innovid

 

“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

 

-     Kris Magel, Chief Investment Officer at Initiative

- The Venue -

- Past Brands & Agencies -

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1:30 pm - 2:00 pm

Registration and Networking

2:05 pm - 2:20 pm

Who made this?

Where we’ve been, are, and may want to go next.

2:20 pm - 2:35 pm

Stop Thinking In Seconds, Start Thinking In Story

In the attention arms race, we’re now obsessed with the format rather than the function of content. We have become great at telling stories but terrible storytellers. When we start to refocus on story, we can adapt to our audience and unlock new opportunities for brands and consumers to connect.

2:35 pm - 3:45 pm

Group Wide Discussion: The Rebirth of Brand Storytelling

Brand storytelling is under fire. There are more platforms and formats than ever before, but are these opportunities actually brand building vehicles?

With the increasing threat of commoditization of brand, media and creative, the line has been blurred between brand building and direct response much in the same way it has been between a :30 and a :07. Marketers are asking themselves if it is even possible to build a brand in 7 seconds?

In this room wide discussion, marketers will share how they are building brands on the most ubiquitous platforms; differentiating what are and are not brand building opportunities. The goal? To walk away better equipped to identify legitimate branding opportunities and the ability to comparatively value them.

3:45 pm - 4:00 pm

Break

4:00 pm - 4:15 pm

How Citi is Looking at Reach vs Scale

Financial Services advertiser, Citi, has never had a challenge achieving scale with video advertising, whether that be through traditional broadcast television or digital platforms. Although, as video consumption shifts and precision video platforms become more pervasive in utility and scale, it will be critical to shape a media strategy that focuses on Precision at Scale.

In recent years, the emergence of precision video offerings like OTT, Programmatic TV and Addressable TV have created an attractive testing ground. Scale will arrive, however at this stage of the game Citi’s focus is on 'working the muscle' so as scale grows the team is comfortable with the platforms and can draw upon early learnings to benchmark future performance. Precision at Scale will require an understanding of the interplay between linear, digital and precision video tactics and the levers of optimization – while always keeping the consumer front and center.

4:15 pm - 4:30 pm

Challenge the Scale & Results of Your Branded Content

Heavy competition in branded content has challenged the notion of scale and results. While digital publishers initially led in the space, bigger, established media companies are now entering aggressively, with marketers pushing for quality video, audience credibility and guaranteed reach across all platforms.

Turner’s head of content partnerships and co-head of Turner Ignite Dan Riess will speak to how companies like Turner have worked with marketers to scale branded content across platforms - with a special focus on social media and exclusive TV pods.

4:30 pm - 5:45 pm

Group Wide Discussion: Moving Scale Out of the Awkward Teenage Years

With a common vocabulary around brand storytelling established it’s time to talk about scaling out the delivery of that message.

How does your brand maximize programmatic’s efficiencies without watering down your message? How do you best leverage broadcast, OTT, and mobile with the rest of your digital efforts? And ultimately, how do you effectively measure your spend against your brand’s objectives?

5:45 pm - 7:00 pm

Cocktail Reception

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Grand Hyatt New York

109 E 42nd Street
New York, NY 10017

centrally located in the heart of New York City

Adjacent to Grand Central station, this sophisticated Midtown hotel is 13 minutes' walk from Times Square and 14 minutes' walk from the Empire State Building.

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Attend - New York Roundtable - November 2017

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