Deer Valley

Jun 4 - 6, 2017 / Stein Eriksen Lodge

Have you taken your mobile from campaigns to strategy?

It's time to stop thinking about mobile as a series of one-off campaigns and start looking at the bigger picture - how to make mobile marketing tell your brand story.

In this era of audiences everywhere, it’s imperative that marketers understand how to leverage the technology available to efficiently reach their audience with the right content at the right time. Mobilenomics, a 2.5 day invitation-only summit, will bring together senior brand, agency, media, and technology executives. This summit will not only provide attendees with actionable insights, strategic partnerships, and emerging mobile solutions, but will help marketers shift thinking to brand storytelling first and platform second.

Mobilenomics will address the essential aspects of mobile media, including:

  • Brand storytelling
  • Shifting from TV to everywhere audiences
  • Geo-targeting
  • Mobile video
  • Native mobile advertising
  • Programmatic
  • Next gen technology – VR, AR
  • Media accountability
  • Geo-fencing & beacons
  • Mobile creative strategy
  • Apps, wearables, social & more

For sponsorship inquiries, please contact Chelsea Walker at Chelsea@vmamedia.com

 

What past attendees are saying about the Mobilenomics Summit:

“I love being anywhere that has smart people having smart discussions, and I think this is a really good example of that. The people here are at the height of their industry and they’re having conversations that are going to shape the future of our business.”

-       Jesse Wolfersberger, Director, Consumer Insights at GroupM Next

“Mobilenomics is unlike any other conference I’ve attended. This conference does a phenomenal job of getting great presenters who are on the leading edge of mobile work and present unfiltered content which provides great fodder for discussion and learning. The format is also really unique in that it offers a nice blend of presentation and interactive breakout sessions allowing attendees to hear from others in the room, not just those on stage. This is a must-attend event.”

-       Angela Steele, CEO | Global Managing Director of Mobile at Ansible Mobile

“The opportunity to help shape a new forum where really bright people who are doing really interesting things can come together and share in an environment that puts joint value on the content and the networking I think was terrific. The track record speaks for itself. The facilities here, the support, the content was really terrific.”

-       Tom Daly, Group Director, Global Connections at The Coca-Cola Company

- Speakers -

- The Venue -

- Brands & Agencies that attend -

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4:00 pm - 7:00 pm

BRAND AND AGENCY ONLY CLOSED DOOR MEETING: Before We Talk Marketing, Let’s Talk People

4:00 pm - 4:20 pm

VR, Innovation You Can Apply Today

How can marketers use virtual reality to create deeper connections with consumers, and provide them with experiences they'll never forget (and continue to evangelize)? What are the best practices and strategies for incorporating this new technology and making sure that the end result is both innovative and useful?

Friends With Holograms founder Cortney Harding will walk you the ins and out of creating great VR content, from coming with strategy and creative to finding the right partners.

4:20 pm - 4:40 pm

Practical Innovation for a Disruptive Future

How do you build a practical innovation strategy today when technologies like autonomous cars, robotics, and AI are right around the corner? Should those things play into your strategy or are they too far off to be meaningful? That's a challenge brands must solve to stay on top of their game today and stay relevant in the very near future.

Ben Gaddis will share an approach to innovation that helps marketers determine where and what they should focus on, identify the "constants" that keep brands from achieving innovation, and showcase case studies from brands who are on the right track.

4:40 pm - 5:50 pm

Group Wide Discussion: Applying Forward Thinking to Your Brands

Innovation is our end goal, but how do we get our teams (not to mention the C Suite) to this destination. In this marketer only session, we’ll talk off the record about how other organizations are tackling this issue. This includes: defining what innovation means, examples of how organizations are successfully applying it to their culture and work, and finally how we leverage outside relationships to strengthen and ease our journey.

5:50 pm - 6:30 pm

Sponsor Presentations

Closed door presentations from major mobile partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest mobile approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

6:30 pm - 7:00 pm

Buyer only reception

7:00 pm - 9:30 pm

OPENING RECEPTION & DINNER

Join fellow attendees for a night of dinner, cocktails, networking, killer views and game 2 of the NBA Finals.

7:15 am - 8:30 am

“SWEATWORKING”: Hike Bald Mountain

Start your day with an exhilarating hike up the beautiful Bald Mountain. It will be a great way to start the day and network with other Mobilenomics participants and work up an appetite for the pancake breakfast that awaits post-hike!

Hiking beautiful Bald Eagle Mountain

8:00 am - 9:30 am

PANCAKE BREAKFAST

9:30 am - 10:00 am

COFFEE BREAK

10:30 am - 11:00 am

Fireside Chat: A Sports Drink That is a Lot More Than A Sports Drink

Gatorade has its challenges. Like most CPGs, it does not own most of its touch points with customers: retailers own the environment where the product resides, they also own the transaction (data!), and media companies own the space where most of Gatorade¹s messaging is seen. But this savvy brand is taking control of its destiny by evolving past pure product and into a services company that supports the active lifestyle of its target customer. Through developing low cost apps that train athletes and co-branded content Gatorade is balancing the challenges of customer data with real time messaging and culture. Oh yeah, and they have a roster of star athletes to boot. Find out how Gatorade¹s Head of Digital is driving data, creative, and innovation in this candid discussion.

11:00 am - 11:20 am

Technology, Mobility, And The Law: The Complexities Of Privacy And Data Security Compliance

It’s no secret that the Federal Trade Commission has become increasingly active in scrutinizing how companies are collecting, using, and securing consumer data online. We will explore the regulatory landscape, outline the FTC’s hot button issues, share insights on enforcement trends and provide best practices drawn from recently closed investigations. In this session, we will cover:

• Mobile Privacy/ Data Security
• Big Data
• Behavioral Advertising/Tracking
• Cross Device Tracking
• The Internet of Things

11:20 am - 11:40 am

Why Creativity Matters in the Mobile Age

Mobile is challenging everything we know about telling stories. Nothing on mobile is passive, with just a scroll of a thumb it is easy to open up any app and get access to content on demand. This behavior shift is setting a new bar for what it means to capture people’s attention creating a sense of urgency for marketers to understand the opportunities and challenges of the medium. Join Jesse Goranson as he shares global research that explores how these consumer behaviors are breaking conventional rules for storytelling through advertising.

11:40 am - 12:00 pm

A Brand’s Sanity Check On Moving To 1:1 Marketing

Increasingly, smart marketers strive to learn as much as they can about their customers. It is accepted the wisdom that the more data you have, the better you can market. But is there such a thing as too much data? What are the perils of collecting and using data to market to consumers? These and other provocative questions will have you question what you think you know about data-driven marketing.

12:00 pm - 12:15 pm

Why Identity Lies At The Heart Of The Cross Platform Measurement Problem

In this session Duncan will present the case for realistic cross-platform measurement - and what can be done in the interim while we wait for true measurement tools to catch up. Panels alone are not the answer; ultimately we need to work together as an industry. (Like Fox-Turner-Viacom have recently shown us is possible) and not rely on a single vendor to provide the answer.

Duncan will demonstrate key methods of evaluating the value of mobile video, as well as a path forward for the industry. Part of that path: consumers are willing to share data if their privacy is protected, so, as an industry our identifying and anonymizing of the consumer is the golden ticket to measurement.

12:30 pm - 1:30 pm

BRAND AND AGENCY ONLY LUNCH & SPONSOR PRESENTATIONS

Closed door presentations from major mobile partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest mobile approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:30 pm - 1:30 pm

SELLER LUNCH

2:10 pm - 3:30 pm

ROUNDTABLES @ THE SUMMIT

2:10 pm - 3:30 pm

Roundtable A: Getting Technology (And People) To Play Nice: Creating A True Single Customer View

Generating a single customer view has a lot of dependancies: internal culture and technologies, agency & third party relationships…and of course a strategy that makes sense for your brand. In this Roundtable discussion, we’ll discuss how you fit the pieces together, common barriers (and how to avoid them), as well as a hint of questioning whether a single customer view is even the right solution for your brand.

2:10 pm - 3:30 pm

Roundtable B: Balancing Creativity, Scale And Behavior To Connect With The Mobile Consumer

With a myriad of ways to connect with the mobile user, it is important to prioritize what strategies will best resonate with your target audience. In this Roundtable session we’ll discuss the tools, partnerships, and methodologies needed to connect with people wherever they are. We’ll discuss whether traditional media is still the best option as well as what experiences brands should be creating to balance usage (use cases) and goals.

4:00 pm - 5:00 pm

Afternoon Networking: High West Whiskey Tasting and Massage Chairs

Join your fellow attendees for an afternoon networking break. . . Stein Eriksen Lodge's renowned masseuses will be providing 10 minute chair massages. Not decadent enough for you? There will be a local High West Whiskey tasting station with an expert on hand to walk you through the experience. Whiskey not your thing? Beer and wine will be available as well. You've run out of excuses -- make your way to Suite 214-1 for executive networking.

6:00 pm - 7:30 pm

COCKTAIL RECEPTION

7:30 pm - 9:00 pm

DINNER

7:30 am - 8:30 am

“SWEATWORKING”: Yoga

8:00 am - 9:15 am

BREAKFAST

9:15 am - 9:30 am

COFFEE BREAK

9:30 am - 10:05 am

FIRESIDE CHAT: NESTLE: USING DATA TO HELP DRIVE CREATIVE

Nestle and the Reach Agency are Mobilenomics poster children. They are adding insights to data while developing compelling content and creative across a variety of screens and formats in the process. Along the way they are answering important questions, like, how to move content from TV to mobile and mobile to TV. Nestle is also questioning more and more of established thinking as platforms continue to evolve. For example, is there a place for long format video with millennials? Is video always the answer? Are GIFs better? In this fireside chat, our co-hosts will sit down with Raakhi & Karen to discuss these learnings, as well as how to capture attention in a feed based environment, the role of social creators, and more!

10:05 am - 10:25 am

Mobile Marketing and the Authentic Brand Story: Trolli Beardsketball, featuring NBA superstar James Harden

Periscope and Trolli launched a one-of-a-kind brand engagement experience featuring some really cool and innovative interactive technology that brings NBA superstar James Harden to the masses in a way that has never been done before with a celebrity influencer. This is also one of the very first brand campaigns to leverage Snapchat Spectacles!

Staying true to Trolli's Weirdly Awesome brand message, Beardsketball made its debut to much fanfare and media-buzz at the Houston Rockets vs. Golden State Warriors game. This quick highlight reel shows how Periscope's creative (including a super life-like beard net) came to life: https://www.facebook.com/TrolliUSA/
And through innovation, technology and mobile, the experience was as real at home as it was for those playing the game in person

This activation isn't just about really cool creative coming to life across all channels... It is a part of a bigger success story in that it proves how mobile marketing can be leveraged as a part of campaign strategy to tell an authentic brand story. Trolli has been such a leader in storytelling via Snapchat, that Snap Inc has referenced Trolli in its own "Success Stories" and also it's recent IPO filing.

In this session, Periscope will talk about how mobile has been a critical factor in reaching its key demographic - Gen Z - and become a central piece of the overall creative strategy. There will also be great storytelling on how brands can find and leverage a celebrity influencer (and social influencers in general) that is an authentic fit, which will fuel wild success especially for those companies targeting millenials and Gen Z.

10:25 am - 10:45 am

The Future of Mobile Advertising: Using Emerging Technology to its Fullest

Annual advertising spend on mobile video is expected to grow between 30% and 40% every year for the next several years, as mobile technology continues to rampantly develop and enrich the user experience. Smartphones now have advanced features that understand the context of a consumer and their environment. This has created the opportunity for advanced tech integrations within advertising that seamlessly weave interaction and individualization into ad creative. MAGNA has run several different studies over the past year that explore the burgeoning world of mobile advertising from different angles, so we put together a guide for how to best utilize the available mobile software and hardware capabilities from a compilation of our top research studies.

As the video ad world has changed with the advent of new video platforms changing typical video viewing behavior and social media shaking up traditional ad paradigms, we investigate skippable pre-roll ads and in-feed, auto-play videos, learning more about skipping behaviors, the effects of viewability, and what advertisers can do to maximize the impact of their campaigns. In addition to emerging mobile platforms, we also have the ability to capitalize on unique hardware supported by mobile devices. From this perspective, we look at how, when, and why to implement haptic feedback in ads – incorporating a third sense into the ad experience with touch, as well as how to use location data to individualize user experience. All of this culminates into a comprehensive guide about how to introduce intentional design into your ad strategies based on the medium, capitalizing on its unique properties and enhancing the effectiveness of your mobile ad campaign.

10:45 am - 11:05 am

Marriott As Mobile Publisher – Connecting With The Next Travel Generation Through Content

We will discuss what it means for a brand to be a true digital publisher and content powerhouse in a multi-screen age, and how Marriott connects with next generation travelers through compelling storytelling.

11:05 am - 11:20 am

Transition Break

11:20 am - 12:20 pm

BRAND AND AGENCY ONLY SPONSOR PRESENTATIONS

Closed door presentations from major mobile partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest mobile approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:20 am - 12:20 pm

Seller Session

12:20 pm - 1:30 pm

Lunch

1:30 pm - 1:40 pm

5 Ideas To Steal In 10 Minutes

Nick Childs is a creative junkie. He sees creative opportunities across the mobile landscape. In this rapid fire session, Nick will share five creative ideas based on mobile, social, and platform trends that have taken place in the last few weeks. These are opportunities you can steal for your brand and execute on today!

1:40 pm - 2:00 pm

Welcome to the Fourth Industrial Revolution

As we approach the 10th anniversary of the launch of the original iPhone, it is clear that while mobile has disrupted nearly everything, we’re just getting started. What happens at the intersection of mobility, artificial intelligence, conversational interfaces, IoT, and more? How should brands be thinking about innovation in this new complex environment? How do we separate the parlor tricks from the paradigm shifts? Jeremy Lockhorn, mobile lead at SapientRazorfish, shares his point of view on where we (as an industry) have been in mobile - and where brands need to go next.

2:00 pm - 2:20 pm

Dial “0”

There is a powerful paradigm shift happening today and for the foreseeable future towards conversational interfaces. How can we as marketers best position these personal customer interactions for success? How must we prioritize our objectives, design an optimal customer experience, and build an integrated approach with our customers expectations in mind?

Scott Smith will share how Moxie believes brands should be approaching chatbots and the usage of Artificial Intelligence carefully and with the proper fundamentals.

2:20 pm - 2:45 pm

How to Build a Passion Brand in the Age of Disruption

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. In this presentation, the author of the upcoming book about passion brands, Friction, will demonstrate how brands can leverage emerging tools and technology to embrace transparency, engage audiences, create evangelists, and unleash unprecedented growth.

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Stein Eriksen Lodge

7700 Stein Way
Park City, UT 84060

Best Hotel in Park City

Stein Eriksen Lodge Deer Valley, named the Best Ski Hotel in the World, is the place to enjoy legendary services and accommodations, as well as skiing and recreation. At Utah’s only Forbes Five-Star, AAA Five-Diamond hotel, guests enjoy ski-in/ski-out access to Deer Valley Resort, Forbes Four Star dining, and a Forbes Five-Star 23,000-square-foot spa, making Stein a premiere year-round resort destination.

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