Deer Valley

Jun 4 - 6, 2017 / Stein Eriksen Lodge

Have you taken your mobile from campaigns to strategy?

It's time to stop thinking about mobile as a series of one-off campaigns and start looking at the bigger picture - how to make mobile marketing tell your brand story.

In this era of audiences everywhere, it’s imperative that marketers understand how to leverage the technology available to efficiently reach their audience with the right content at the right time. Mobilenomics, a 2.5 day invitation-only summit, will bring together senior brand, agency, media, and technology executives. This summit will not only provide attendees with actionable insights, strategic partnerships, and emerging mobile solutions, but will help marketers shift thinking to brand storytelling first and platform second.

Mobilenomics will address the essential aspects of mobile media, including:

  • Brand storytelling
  • Shifting from TV to everywhere audiences
  • Geo-targeting
  • Mobile video
  • Native mobile advertising
  • Programmatic
  • Next gen technology – VR, AR
  • Media accountability
  • Geo-fencing & beacons
  • Mobile creative strategy
  • Apps, wearables, social & more

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Mobilenomics Summit:

“I love being anywhere that has smart people having smart discussions, and I think this is a really good example of that. The people here are at the height of their industry and they’re having conversations that are going to shape the future of our business.”

-       Jesse Wolfersberger, Director, Consumer Insights at GroupM Next

“Mobilenomics is unlike any other conference I’ve attended. This conference does a phenomenal job of getting great presenters who are on the leading edge of mobile work and present unfiltered content which provides great fodder for discussion and learning. The format is also really unique in that it offers a nice blend of presentation and interactive breakout sessions allowing attendees to hear from others in the room, not just those on stage. This is a must-attend event.”

-       Angela Steele, CEO | Global Managing Director of Mobile at Ansible Mobile

“The opportunity to help shape a new forum where really bright people who are doing really interesting things can come together and share in an environment that puts joint value on the content and the networking I think was terrific. The track record speaks for itself. The facilities here, the support, the content was really terrific.”

-       Tom Daly, Group Director, Global Connections at The Coca-Cola Company

- The Venue -

- Brands & Agencies that attend -

Get Invited

4:00 pm - 7:00 pm

BRAND AND AGENCY ONLY CLOSED DOOR MEETING: Before We Talk Marketing, Let’s Talk People

4:00 pm - 4:20 pm

Practical Innovation for a Disruptive Future

How do you build a practical innovation strategy today when technologies like autonomous cars, robotics, and AI are right around the corner? Should those things play into your strategy or are they too far off to be meaningful? That's a challenge brands must solve to stay on top of their game today and stay relevant in the very near future.

Ben Gaddis will share an approach to innovation that helps marketers determine where and what they should focus on, identify the "constants" that keep brands from achieving innovation, and showcase case studies from brands who are on the right track.

4:20 pm - 4:35 pm

Using Ethnography to Understand Your Audience

4:35 pm - 5:50 pm

Group Wide Discussion: Applying Forward Thinking to Your Brands

5:50 pm - 6:30 pm

Sponsor Presentation

6:30 pm - 7:00 pm

Buyer only reception

7:00 pm - 9:30 pm

OPENING RECEPTION & DINNER

7:30 am - 8:15 am

MORNING “SWEATWORKING” ACTIVITY

Deer Valley Hike

8:15 am - 9:30 am

PANCAKE BREAKFAST

9:30 am - 10:00 am

COFFEE BREAK

10:30 am - 11:00 am

Fireside Chat: Peter Giorgi, Chief Marketing Officer, Celebrity Cruises

Peter joined Celebrity Cruises as CMO last year after holding the top marketing post at Airbnb, a trailblazer in the hospitality industry known for bold innovation. He has brought that bold innovative and entrepreneurial spirit to Celebrity Cruises where he is currently launching Edge, Celebrity Cruises first new ship in over a decade and a vessel at the veritable edge of luxury and innovation. Mobile has been an active tool in that innovation including a redesign of Celebrity’s overall mobile experience affecting consumer touchpoints across the entirety of the purchase cycle. From research, to purchase, to on-board experience and post-cruise relationship, Peter has redefined the evolved brand experience. Peter will talk us through the process, the implications and the results of placing mobile, and with it the consumer, at the heart of Celebrity’s new Edge launch.

11:20 am - 11:40 am

Why Creativity Matters in the Mobile Age

Mobile is challenging everything we know about telling stories. Nothing on mobile is passive, with just a scroll of a thumb it is easy to open up any app and get access to content on demand. This behavior shift is setting a new bar for what it means to capture people’s attention creating a sense of urgency for marketers to understand the opportunities and challenges of the medium. Join Jesse Goranson as he shares global research that explores how these consumer behaviors are breaking conventional rules for storytelling through advertising.

11:40 am - 12:00 pm

Clorox’s Sanity Check On Moving To 1:1 Marketing

12:00 pm - 12:15 pm

Direct from a Brand: The Customer Single View

12:15 pm - 12:30 pm

Transition Break

12:30 pm - 1:30 pm

BRAND AND AGENCY ONLY LUNCH & SPONSOR PRESENTATIONS

12:30 pm - 1:30 pm

SELLER LUNCH

2:00 pm - 2:10 pm

TRANSITION BREAK

3:30 pm - 6:00 pm

Recreation

6:00 pm - 7:30 pm

COCKTAIL RECEPTION

7:30 pm - 9:00 pm

DINNER

7:30 am - 8:30 am

MORNING “SWEATWORKING” ACTIVITY

8:00 am - 9:15 am

BREAKFAST

9:15 am - 9:30 am

COFFEE BREAK

10:05 am - 10:25 am

Mobile Marketing and the Authentic Brand Story: Trolli Beardsketball, featuring NBA superstar James Harden

Periscope and Trolli launched a one-of-a-kind brand engagement experience featuring some really cool and innovative interactive technology that brings NBA superstar James Harden to the masses in a way that has never been done before with a celebrity influencer. This is also one of the very first brand campaigns to leverage Snapchat Spectacles!

Staying true to Trolli's Weirdly Awesome brand message, Beardsketball made its debut to much fanfare and media-buzz at the Houston Rockets vs. Golden State Warriors game. This quick highlight reel shows how Periscope's creative (including a super life-like beard net) came to life: https://www.facebook.com/TrolliUSA/
And through innovation, technology and mobile, the experience was as real at home as it was for those playing the game in person

This activation isn't just about really cool creative coming to life across all channels... It is a part of a bigger success story in that it proves how mobile marketing can be leveraged as a part of campaign strategy to tell an authentic brand story. Trolli has been such a leader in storytelling via Snapchat, that Snap Inc has referenced Trolli in its own "Success Stories" and also it's recent IPO filing.

In this session, Periscope will talk about how mobile has been a critical factor in reaching its key demographic - Gen Z - and become a central piece of the overall creative strategy. There will also be great storytelling on how brands can find and leverage a celebrity influencer (and social influencers in general) that is an authentic fit, which will fuel wild success especially for those companies targeting millenials and Gen Z.

10:25 am - 10:45 am

IPG Research: Making Interactive Mobile Video Work

Annual advertising spend on mobile video is expected to grow between 30% and 40% every year for the next several years, as mobile technology continues to rampantly develop and enrich the user experience. Smartphones now have advanced features that understand the context of a consumer and their environment. This has opened up the opportunity for advanced tech integrations within advertising that take advantage of its unique feature-set to create rich, interactive experiences.

We know that every second spent engaging a consumer is valuable, and this research is about understanding how to make the most of that time while better utilizing available technology. In this study, we determine whether interactive features can increase the time people spend with brands compared to a standard :30 sec video ad, and if that increased time translates into higher KPIs. We also investigate what type of information should be included in these interactions - whether the ad should focus on the product information or entertainment value, as well as new incentives such as the “earned skip.” Finally, we explore consumers’ familiarity with interactive video and their POV on the format.

10:45 am - 11:05 am

Marriott As Mobile Publisher – Connecting With The Next Travel Generation Through Content

11:05 am - 11:20 am

Transition Break

11:20 am - 12:20 pm

BRAND AND AGENCY ONLY SPONSOR PRESENTATIONS

11:20 am - 12:20 pm

Seller Session

12:20 pm - 1:20 pm

Lunch

1:20 pm - 1:35 pm

Transition Break

1:35 pm - 1:55 pm

Brand Case Study

1:55 pm - 2:15 pm

Beyond the Screens: the Ubiquity of Connectivity

2:15 pm - 2:35 pm

Welcome to the Fourth Industrial Revolution

As we approach the 10th anniversary of the launch of the original iPhone, it is clear that while mobile has disrupted nearly everything, we’re just getting started. What happens at the intersection of mobility, artificial intelligence, conversational interfaces, IoT, and more? How should brands be thinking about innovation in this new complex environment? How do we separate the parlor tricks from the paradigm shifts? Jeremy Lockhorn, mobile lead at SapientRazorfish, shares his point of view on where we (as an industry) have been in mobile - and where brands need to go next.

2:35 pm - 2:55 pm

How to Build a Passion Brand in the Age of Disruption

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. In this presentation, the author of the upcoming book about passion brands, Friction, will demonstrate how brands can leverage emerging tools and technology to embrace transparency, engage audiences, create evangelists, and unleash unprecedented growth.

Get Invited

Stein Eriksen Lodge

7700 Stein Way
Park City, UT 84060

Best Hotel in Park City

Stein Eriksen Lodge Deer Valley, named the Best Ski Hotel in the World, is the place to enjoy legendary services and accommodations, as well as skiing and recreation. At Utah’s only Forbes Five-Star, AAA Five-Diamond hotel, guests enjoy ski-in/ski-out access to Deer Valley Resort, Forbes Four Star dining, and a Forbes Five-Star 23,000-square-foot spa, making Stein a premiere year-round resort destination.

Get Invited

Request an Invite

Attend - Mobilenomics Summit 2017