Los Angeles Roundtable

May 22, 2013 / 1:30 PM - 7 PM / Four Seasons Los Angeles at Beverly Hills

How can TV and Digital come together to improve video marketing?

Between conversations with senior marketing executives, an in-depth look at how marketers are finding success with mobile video, and case studies on integrated marketing followed by a lively discussion on how to make integrated work better for marketers and media companies, the Roundtable will make for a powerful afternoon.

Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media and marketing. Senior brand and agency executives will gather in one of the top media markets for an afternoon of keynotes, case studies, research, integration techniques, peer-to-peer discussions, and networking sessions.

Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting.  It’s been an inflammatory issue to date, but TV and Digital executives have got to get together.  The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”

- The Venue -

1:30 pm - 2:00 pm

Opening Networking & Registration

2:00 pm - 2:05 pm

Opening Remarks

2:05 pm - 2:35 pm

Content, Platforms, and the Future of Consumption

Stradella Road’s Gordon Paddison will sit down for a chat with Sony Pictures’ Chief Digital Officer, Mitch Singer on how cross-platform content consumption has informed Sony’s need to adapt to today’s consumer needs. They’ll take a look into how social drives consumer demand and how large media companies are rethinking their strategies (and technologies) to feed multiple distribution channels.

2:35 pm - 3:05 pm

Mobile Video: State of Need vs. State of Want

In a world where brand messaging can be seen on all platforms it is important for marketers to take into account the usage patterns of individual screens. When on mobile devices consumers may be in a state of need or a state of want. Understanding this state of mind is critical to the receptiveness of the message, recall, engagement, purchase intent, and ultimately ROI. Learn how leading marketers are employing mobile video to drive awareness and demand while moving consumers down the purchase funnel towards purchase.

3:05 pm - 3:50 pm

Cross-Platform Measurement Today…and Tomorrow

Media consumption is strongly cross-platform today, spurred by the explosion in device diversity and broadband access, and the digitalization of premium content. Nielsen’s Chris Louie and Dounia Turrill will delve into what this means for the marketplace, what clients have learned thus far, questions continuing to plague the industry and—perhaps most importantly—what tomorrow looks like.

3:50 pm - 4:05 pm

Break

4:05 pm - 5:05 pm

Integrated Discussion: Making TV and Digital Work Together

Following a look at two successful integrated campaigns Paul Santello will lead an expert panel in a conversation with the group at large. The session will focus on the challenges brands, agencies and media companies face with integrated campaigns, including lead time, singular points of contact, cross platform measurement and more. The goal of this session is to leverage the expertise in the room to identify how to build campaigns that run more effectively and efficiently.

5:05 pm - 5:35 pm

Content Marketing: How Activision Pulls Levers to Drive Video Engagement

Successful viral campaigns, major YouTube hits, and large online fan communities are not just born, they are bred. Find out how Activision has pulled social media levers to consistently deliver gaming properties that top the one billion dollar mark. Jonathan’s secret: its not just about producing great video content, its about using social and paid media to drive consumers to it.

5:35 pm - 7:00 pm

Cocktail Networking Reception

Four Seasons Los Angeles at Beverly Hills

300 South Doheny Drive
Los Angeles, CA 90048

A Glamorous Luxury Hotel

From sun-filled guest rooms featuring private step out balconies to award winning see-and-be-seen dining, Four Seasons Hotel Los Angeles at Beverly Hills is a city icon, buzzing with energy and excitement. At the center of one of the most diverse and exciting destinations in the world, Four Seasons Hotel Los Angeles offers a glamorous yet understated urban oasis that has made it the long-time favorite of Hollywood celebrities, Angelenos and International visitors alike.