Los Angeles Roundtable

Mar 30, 2017 / 1:30pm - 7:00pm / Fairmont Miramar Hotel & Bungalows

TV and Digital: Together at Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.

- Industry-Sourced Conversations -

Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

The Videonomics New York Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

 

 

What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Videonomics Roundtable series:

 

“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

-     Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision

 

“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

-     Scott Clark, VP, Head of Brand Partnerships at Innovid

 

“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

 

-     Kris Magel, Chief Investment Officer at Initiative

- The Venue -

- Past Brands & Agencies -

Get Invited

1:30 pm - 2:00 pm

Registration & Networking

2:00 pm - 2:05 pm

Opening Remarks

2:05 pm - 2:30 pm

Making Influencer Marketing Work – Key Steps to Success

How do you best leverage influencers to promote your products and services, while creating authentic content that connects with fans and customers? Rah and John will talk about the core tenants of influencer marketing including the creative process, influencer identification, amplification and the power of micro-influencers, while showcasing their work together on two highly successful campaigns featuring Miranda Sings and Nick Young (a.k.a. Swaggy P of the Lakers).

2:30 pm - 2:50 pm

Data Driven Brand Storytelling in a Global Economy

As a global brand, Chevrolet is consistently pushing the envelope to connect with their consumers. Come learn how Chevrolet used data driven research and insights to design and execute a comprehensive content program leveraging AI, VR and global media partner Facebook. A global program, connected locally, "ChevroletCoDriver” tapped culture to impact the brand's role and value for local audiences around the world.

2:50 pm - 3:10 pm

The Power of Custom Creative Content

For its fall comedy line-up, Speechless, ABC continued to push boundaries with its rich, colorful, and authentic portrayals of real Americans, including a lead character with cerebral palsy. Charlotte and Yvonne will share multiple creative ways on how custom video were strategically used to launch the show.

3:10 pm - 4:10 pm

Group Wide Discussion: The Creative Conundrum

It is fact that data plays a critical role in making smart creative decisions that are grounded in insight. However, the idea that all creative decision should be driven by data is inane. A great idea may be far more likely to emerge from the inspiration of a creative professional than from a spreadsheet. Media today is no longer a function of reach and frequency—it’s an equation of reach, frequency and impact. Impact comes from creative. However, great creative that is not strategically driven is a wasted effort. And data can go a long way to making ideas work harder. For example, how powerful is an emotional moment where 70% of your audience is long gone? Or, was created in the right format for the right platform.

The ultimate goal of this group wide conversation is to spark a dialogue around tools and best practices to optimize reach, target and impact across all platforms.

4:10 pm - 4:30 pm

Break

4:30 pm - 5:45 pm

Group Wide Discussion: Getting Real About This Damned Measurement Thing

Does measurement around TV, mobile video, your long form content plays, social, and VOD keep you up at night? In this room wide conversation, executives who are dealing with these issues day to day will discuss how they are collecting the data they need to make informed decisions around their (and their client's) marketing efforts. Of equal import, we'll share how marketers are using the data they collect to not only affect their media buys but make better decisions of what stories to tell.

5:45 pm - 7:00 pm

Cocktail Reception

Get Invited

Fairmont Miramar Hotel & Bungalows

101 Wilshire Boulevard
Santa Monica, CA

The Wedgewood Ballroom

The moment you arrive at Fairmont Miramar Hotel & Bungalows you will notice the magical transformation that has taken place. From the exquisitely manicured grounds to the casual elegance of our guest rooms and suites, our luxury Santa Monica oceanfront hotel will challenge your senses and provide you with an unforgettable experience.

Every member of Fairmont Miramar team is devoted to providing you with an unrivaled level of service that is both efficient and unobtrusive during your Santa Monica vacation for business or pleasure. We understand the importance of exceeding your expectations and will take every measure to ensure your stay at our Santa Monica resort is memorable and extraordinary.

Get Invited

Request an Invite