Los Angeles Roundtable

Mar 30, 2016 / 1:30 PM - 7 PM / Four Seasons Los Angeles at Beverly Hills

TV and Digital: Together at Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.

- Industry-Sourced Conversations -

Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

The Videonomics Los Angeles Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

 

 

What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Walker at [email protected]

 

What past attendees are saying about the Videonomics Roundtable series:

 

“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

-     Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision

 

“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

-     Scott Clark, VP, Head of Brand Partnerships at Innovid

 

“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

 

-     Kris Magel, Chief Investment Officer at Initiative

- The Venue -

- Confirmed Brands & Agencies Include -

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1:30 pm - 2:00 pm

Registration & Networking

2:00 pm - 2:00 pm

Opening Remarks

2:00 pm - 2:15 pm

LAUNCHING THE ANTI-BANK IN A SEA OF POWERFUL ANTI (ACTUAL) BANKS

SoFi is a modern finance company - not a bank. SoFi has members, not customers. They support their members in a fashion unique to the finance category - a category with some of the biggest spenders in the world. Many of these organizations already claim to be anti-bank. We needed to figure out how to breakthrough. MUH-TAY-ZIK | HOF-FER will talk about how SoFi effectively told their modern finance, member-focused story through provocative creative and integrated media from TV, Outdoor, Digital, Mobile, Social and Partnerships.

2:15 pm - 2:30 pm

Scaling the biggest investment of all. Intuit QuickBooks: Small Business/Big Game

We all know the Super Bowl attracts biggest TV audience of the year. And that it’s the program in which audiences are most interested and engaged in the ads. But what if that huge, engaged audience is just a key to unlocking so much more?

Intuit and RPA challenged themselves to make their Super Bowl investment pay for itself months before the actual game. And by making QuickBooks customers the heroes – so much that Intuit gave one of them its Super Bowl ad – Intuit walked away with millions of dollars in earned media value, a new community of highly-engaged QuickBooks customers, and an untold amount of good will.

2:30 pm - 3:45 pm

Room Wide Discussion: Tackling the Digital & TV Scale Barriers

As marketer there are more options & tools at your finger-tips than ever before and yet you are spending more time and money on your efforts. The promise of scale is reach, but what happens when scale doesn’t scale? Automation and programmatic video promise great efficiency...however, fraud, viewability, format variances, frequency capping, walled gardens, content vs advertising, and pricing models make these more complicated and risky as larger budgets enter the programmatic fray.

Marketers and their partners will collaborate on the opportunities that lie within these challenges: contract best practices, share vendors of choice, and gain insight from companies you work with on how to insure your dollars go far with confidence.

3:45 pm - 4:00 pm

Break

4:00 pm - 4:15 pm

Customizing Video Across Social & Mobile

-Content Customization: Learn how Discovery Digital garners 300M video views per month across social media platforms - including Facebook, Instagram, Snapchat and YouTube – with customized content.
-Audience Behavior: While viewers demonstrate different behaviors and preferences by platform or technology, the social/mobile/video audiences are really one in the same.
-Holistic Strategy: Better understand mobile viewing to achieve goals, using the strengths of each social platform to deliver your strategy.

4:15 pm - 4:30 pm

Brands, Get Your Mobile Archetype In Order

It is pretty clear that relevancy and storytelling is now critical for brands to connect with their customers.   But, what stories, as marketers, should we tell, what keywords should we use, how do we speak the language of our customers?   The answer:   Understand your customers' archetypes.  90% of our decision making is in our subconscious which is ruled by archetypes given at birth.  This session will look at the process of analyzing archetypes to build  brand voices that kill it in mobile.

4:30 pm - 5:40 pm

Room Wide Discussion: Workarounds For Mobile Video’s Unique Challenges

There is an explosion of mobile video; however, these are still the days of the wild west. Three seconds is considered a view, often the sound is off and ads are often more disruptive than on any other device. But as mobile usage shoots through the roof, there is more opportunity than ever before. Smart brands are learning and creating content that hooks audiences from the start and understand the opportunity to tap into emotions often reserved for these personal devices. In this room wide conversation, we’ll discuss how marketers are working around these challenges and driving ROI on mobile video like never before.

5:40 pm - 7:00 pm

Cocktail reception

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Four Seasons Los Angeles at Beverly Hills

300 South Doheny Drive
Los Angeles, CA 90048

A Glamorous Luxury Hotel

From sun-filled guest rooms featuring private step out balconies to award winning see-and-be-seen dining, Four Seasons Hotel Los Angeles at Beverly Hills is a city icon, buzzing with energy and excitement. At the center of one of the most diverse and exciting destinations in the world, Four Seasons Hotel Los Angeles offers a glamorous yet understated urban oasis that has made it the long-time favorite of Hollywood celebrities, Angelenos and International visitors alike.

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