Dallas Roundtable

May 24, 2012 / 1:30 PM - 8 PM / AT&T Stadium

Engagement - A Means to an End

Online video is the fastest growing portion of a marketers mix, and brands are tapping the medium to increase awareness, connect with customers and drive sales. Learn from marketer and entertainers about ways brands can engage, and the opportunities and pitfalls of each.

It’s no surprise that marketers today value engagement. It’s also no surprise that marketers struggle to measure it. Why is that? Because the term “engagement” isn’t really well-understood.

Interaction is a means to an end. We don’t want people clicking around for the sake of interacting. We want them to be inspired. To laugh. To cry. To desire our products. To share. And yes, to be measured as much as they can.

Online video has the power to make all these things happen, as long as that video is created with a mindful approach. Learn how to engage your customers, and how to turn that engagement into sales from some of the industry’s best.

- The Venue -

1:30 pm - 2:30 pm

Opening Networking & Registration

2:30 pm - 2:40 pm

Opening Remarks

2:40 pm - 3:10 pm

Going Beyond Viral Video And Preroll

Online video is the fastest growing portion of a marketers mix, and brands are tapping the medium to increase awareness, connect with customers and drive sales. Learn from a marketer and entertainer about 3 ways brands can engage, and the opportunities and pitfalls of each. See case studies on how marketers are going beyond viral video and prerolls to engage more meaningfully and sustainably. Jump start your brand’s digital strategy with the most visceral form of social media.

3:10 pm - 3:40 pm

Brands: The New Network

The days of the soap opera are back! Brands are once again becoming content creators, curators, and distributors. But this time it’s short form video. Sometimes it’s shared. Sometimes it’s interactive. Sometimes it makes a difference in the world. One thing is for certain, brands know that if a picture is worth a thousand words then a video is worth a million. In this presentation, we’ll look at some of the more innovative flavors of video content and see how brands are using it to connect with customers and drive their businesses.

3:40 pm - 4:10 pm

Online Video: Perception vs. Reality

Advertisers today are faced with an inordinate number of choices when it comes to spending their advertising dollars. With these choices comes great risk. More often than not, brands launch digital campaigns with little to no insight into where their ads are running. A range of challenges exist including: viewability, wastage, scale, standard measures, systems integration, and running on irrelevant or inappropriate content. Advertisers are becoming increasingly savvy and cautious about the allocation of their ad spend, and expect more from digital video. Many companies today claim to mitigate these challenges, yet they still do not have all the answers. The ability to solve and address these issues will unlock an extremely effective form of online advertising.

4:10 pm - 4:30 pm

Break

4:30 pm - 5:00 pm

Drive New Business In a Hyper Competitive Small Business Market

How does an iconic brand like AT&T drive new business in the hyper competitive small businesses marketspace?

Hint: Video is a key part of their strategy.

Find out how AT&T Small Business uses video to deepen engagement and tell customer stories as a way to differentiate themselves, drive sales and reinforce the brand.

5:00 pm - 5:30 pm

Leaning Back While Leaning Forward

It’s no surprise that marketers today value engagement. It’s also no surprise that marketers struggle to measure it. Why is that? Because the term “engagement” isn’t really well-understood.

Interaction is a means to an end. We don’t want people clicking around for the sake of interacting. We want them to be inspired. To laugh. To cry. To desire our products. To share. And yes, to be measured as much as they can.

Online video has the power to make all these things happen. While digital is championed as a lean-forward medium, video offers people moments where they can lean back. People yearn for those moments.

Watch how in the very last presentation before the folks from Videonomics open the bar.

5:30 pm - 6:30 pm

Reception

AT&T Stadium

One Legends Way
Arlington, TX

Home of the Dallas Cowboys

Meet, inspire, and motivate...all under the retractable dome of the AT&T Stadium.