Chicago Roundtable

Sep 16, 2014 / 1:30 PM - 7 PM / Conrad Chicago

What Makes Video Drive Sales?

What happens when your brand is suddenly faced with demand for massive quantities of video? Hear first hand about other brands' product video successes and the new challenges that have resulted.

Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media and marketing. Senior brand and agency executives will gather in one of the top media markets for an afternoon of keynotes, case studies, research, integration techniques, peer-to-peer discussions, and networking sessions.

- The Venue -

1:30 pm - 2:00 pm

Registration

2:00 pm - 2:30 pm

Driving Sales Through Video

A story from the front lines. Brands have been hearing the battle cry of “More Video!” for some time; Sears, has had success in this area. In creating product videos, the 120 year old retailer has seen a substantial uptick in product sales. But what happens when your brand is suddenly faced with demand for massive quantities of video? Hear first hand the brand’s product video successes and the new challenges that have resulted.

2:30 pm - 3:30 pm

Group Wide Discussion: We Need More Video, We Need More Video

As brands are moving from one off pieces of content to an always-on content approach in order to grow audiences and keep them coming back, the cry for more video is ringing loudly.

But how should do you determine the right sort of video to invest in? Instructional? Educational? Comedy? What types of content are resonating with consumers? What is the right blend of content for your brand and how does it get produced?

3:30 pm - 3:45 pm

Networking Break

3:45 pm - 4:45 pm

Nielsen Led Conversation on Data

Data is behind many of the major marketplace shifts: bringing data in house, growth of programmatic, brands bypassing agencies, shrinkage of the UpFronts, and more. But what are the longterm implications for brands and agencies in the new data landscape? How do we own, share, and borrow our most private asset? How does this change relationships?

4:45 pm - 5:30 pm

The Campaign Planning/Social Media Conundrum

Just a few short years ago, before YouTube, before pads and mobile video, before Vines and Facebook video, before the video world tipped towards social content, brand marketing was focused on campaigns that could be planned months or even years in advance. Video content meant TV commercials that were pre-planned and budgeted far in advance. Real time video marketing will not replace campaign planning, but real time is surely demanding a % of the marketing budget. As more campaigns shift to real time how do marketers plan, budget and staff accordingly?

5:30 pm - 7:00 pm

Cocktail Reception

Conrad Chicago

521 North Rush Street
Chicago, IL

In the Heart of Chicago

The Conrad Chicago combines a premium location with plentiful value incentives to effortlessly connect you to everything downtown Chicago has to offer. The Conrad Chicago will welcome you with style, connection, and service all within steps of the excitement along the Magnificent Mile in River North with close proximity to museums, parks, and the Loop business and entertainment district.