Broadcast TV @ Advertising Week

Oct 2, 2014 / 2 PM - 6:30 PM / Best Buy Theater

Reach, Quality and Innovation. Can you have it all?

Television is undisputedly the most powerful advertising platform in the history of media. Since its inception, TV has proven to be the most engaging and influential media channel available to advertisers, but does it continue to deliver value to both viewers and advertisers in today’s changing landscape?

2:00 pm - 2:30 pm

Registration

2:30 pm - 2:35 pm

Opening Remarks

2:35 pm - 2:50 pm

A Conversation With RBC’s David Bank

Join us to hear the latest predictions from RBC’s Managing Director, David Bank who will expand on his recent report outlining the state of the broadcast TV advertising market. Online video might not be as much of a threat to traditional television as you think. In a keynote conversation with Linda Yaccarino, NBCUniversal’s President of Advertising Sales, David will share advice for investing in future TV trends and the impact they have on creating new content. Will the industry adapt to the changing digital marketplace?

2:50 pm - 3:35 pm

Great Storytelling: A Roundtable with Broadcast TV’s Top Producers & Programming Executives

Top creators from across the networks will talk about what broadcast television offers the creative community. Hear how viewing behavior, social media and popular culture affect storytelling; and learn how these producers are able to consistently develop successful programs.

3:35 pm - 4:10 pm

ROI: Measuring Spend Against Sales

ROI is the ultimate goal for every advertiser. Join a discussion between top network research executives on why broadcast TV continues to offer the strongest investment to drive sales. It’s a deep dive on ROI for network programming supported by data collected across multiple networks.

4:10 pm - 4:25 pm

Break

4:25 pm - 5:10 pm

Why Premium Content Matters, On Every Screen

Premium network content is now everywhere. Hear how Broadcast TV is leading the marketplace in creating effective, high quality, measured, advertising environments and developing new ways to engage consumers across multiple platforms.

5:10 pm - 6:30 pm

Cocktail Reception

Best Buy Theater

1515 Broadway
New York, NY

A Venue Fit for Rock Stars

Best Buy Theater is a 2100-capacity venue designed by the award-winning architect David Rockwell of the Rockwell Group. The venue officially opened in September 2005, and has the capability to hold a wide array of events, including concerts, live television, web broadcasts, live recordings, award shows and event parties.

The marquee is an 85-foot long LED high definition screen which can display both live and digital video. It is one of the largest marquees on Broadway, and is directly connected to the MTV marquee. Its interactive text messaging capabilities and the ability to broadcast events live from the stage directly to the marquee (in real time) make it truly impressive, to say the least.