Cord-cutting and Consumer Behavior

Posted 2 years ago by Jeremy Walker

Watch Matthew’s Interview

Matthew Gussin, VP, West Coast Sales for Amobee calls for a shift in how we look at digital versus linear; suggesting, instead, that as consumers continue to cord-cut, the conversation needs to be about screen. Consumption of video is at its highest and cord-cutting gives us heightened insight into consumer behavior while still garnering the benefits of a bigger screen.