Can we Have One Metric Across Digital and Linear?

Posted 2 years ago by Jeremy Walker

Watch Isaac’s Interview

Neuster’s VP, Advisory Services, Isaac Weber, addresses the attempt to have a consistent form of measurement across digital and linear media. Rather than viewing metrics through one lens, what are better questions to ask? Whats the channel? Whats the strategy for that channel? Whats the strategy for that particular campaign? Ultimately we should be asking, what are we trying to achieve. . .and then apply the appropriate metrics to answer that question.