Bridging the Gap Between Television and Digital 

Posted 2 years ago by Jeremy Walker

Watch Autumn’s Interview

How do we continue to bridge the gap between television and digital in such a fragmented world? According to OMD’s Head of Digital, West, Autumn White, start by figuring out how they best work together to drive conversion. Measurement is going to be a big part of answering that question; however, the opportunity lies in balancing the need for a common metric while insuring the integrity of digital measurement. Autumn goes on to address the huge opportunities in both addressable and branded content.