Bridging the Gap Between Television and Digital 

Posted 11 months ago by Jeremy Walker

Watch Autumn’s Interview

How do we continue to bridge the gap between television and digital in such a fragmented world? According to OMD’s Head of Digital, West, Autumn White, start by figuring out how they best work together to drive conversion. Measurement is going to be a big part of answering that question; however, the opportunity lies in balancing the need for a common metric while insuring the integrity of digital measurement. Autumn goes on to address the huge opportunities in both addressable and branded content.