Brands! Own Your Own Data

Posted 12 months ago by Jeremy Walker

Watch Erika’s Interview

Constellation Brands’ Erika Gessin predicts how she believes all TV will be purchased programmatically in the near future. This will enable brands to build a cross-channel story that mirrors both TV and digital experiences. The benefit; allowing marketers to drive consumers down the purchase funnel leveraging retargeting and data that programmatic provides. She also emphasizes the importance of brands owning their own data and bringing that piece in-house. Erika’s advice? Partner with the best technology partners to make the most of what you have.