We are living in a golden age of video content. The idea of Branded Entertainment is often thrown around but this space is scary for marketers to jump into. What are my options as a marketer? How do I get my product(s) featured in story lines? Who do I work with at the network, production company, and even within my own agency? Most importantly, how do I keep my brand safe and on message when I dont control the narrative? Find out how brands are leveraging branded opportunities and finding success across TV and digital programming.
CJ Yu, Vice President of Branded Entertainment and Integrated Media – Carat