Brand as Content Creator: Activision Skylanders Case Study – Videonomics Monarch Beach Summit 2013

Posted 5 years ago by Jeremy Walker

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Media channels have multiplied and are seemingly infinite. However, consumer attention is finite, which makes it immensely difficult for brands to break through and engage with consumers. How do brands solve the attention span conundrum? They deliver engaging and entertaining content that audiences consume, value, and ultimately share or amplify. In this session, executives from Activision and its agency partners, MATTER and Edelman Digital, will walk through the objectives and platform-specific considerations of the production, distribution, and marketing of original content. Learn how this top game publisher is exploring the right mix of content and platform to more deeply engage its fan base.

Jonathan Anastas, VP, Global Marketing, Head of Digital & Social — Activision
Patricia Galea, SVP, Los Angeles Group Director — Edelman Digital
Andy Marks, Managing Director — MATTER Inc.