Can you imagine where mobile will be in the next two years? If you think your forward thinking strategy is sound, you might want to prepare for some groundbreaking shifts. Fortunately, it’s the mission of many marketers to predict these curves and help prepare the industry for future correction. One of these agency leaders is Charlie Fiordalis, Managing Partner at MediaCom and a true thought leader in the digital marketing space. Discover key insights about measurement, the pace of consumer/device fragmentation, and the mindset we must adopt when predicting changes in this crucial marketing vertical.