Adressable – Bridging the Gap Between Digital and TV

Posted 10 months ago by Jeremy Walker

Watch Dan’s Interview

Dan Kelly, General Manager – Media Sales West for DISH Media Sales dives into how we bridge the gap between Television and digital video. The next step, according to Dan; Addressable TV. Dan translates addressable’s ability to take the targeting of digital to the big screen of TV. He proceeds to challenge the notion that people don’t want to see advertising; rather want to see content that is relevant to them and addressable achieves just that.