Ad Fraud, Bots and Their Impact on Clean Analytics

Posted 1 year ago by Jeremy Walker

 

Watch Dr. Fou’s Interview

Cybersecurity and Ad Fraud Researcher, Dr. Augustine Fou breaks down the nuanced impact ad fraud is having on analytics and in turn, ad spends. He disregards the notion that GRPs are a good idea, explaining that you can’t use a shared unit of measurement for two things that are complimentary, not the same.