Matching & Linking TV, Digital and Mobile to Sales
Viant is one of the largest digital platforms for marketers on the planet. You would think Viant’s Chief Revenue Officer Jeff Collins would be the last person to be promoting TV advertising, You would be wrong. Jeff sees advertising in a state of migration and all of the pieces starting to come together. What gets Jeff so excited? The ability to match people, not just devices to digital behavior across TV, digital, and mobile. For marketers this opens up the ability to match sales results to all of their spends. Watch Jeff’s video to find out more.